Sacramento Kings innovating fan experience with VR

SACRAMENTO, Calif. — The fan experience just got a whole lot more real for Sacramento Kings fans as the team announced an investment in virtual reality leader VOKE.

The media company uses its proprietary camera to distribute a 180-degree view of a given event through an Oculus Rift virtual reality headset. The mechanism features six cameras that stitch together seamlessly to provide an undistorted full-width view.

Originally tested by the organization at 2015 NBA Summer League in Las Vegas and in two preseason home games, use of the new technology demonstrates the team’s ongoing commitment to enhance the fan experience — not only in-arena — but across the globe.

“Around the world, there are fans who may never have the chance to be a part of the spectacle of NBA basketball,” said Kings Owner and Chairman Vivek Ranadivé.

In partnership with Sacramento Kings Foundation, NBA India and Kaiser Permanente, VR was utilized to provide a feed of Sacramento’s first regular season game against the L.A. Clippers to fans in-arena, in Dhirubai Ambani International School in Mumbai, India, and at Kaiser Permanente Women and Children’s Center in Roseville, California.

The broadcast allowed Kings fans to experience the in-arena excitement in real time courtside.

“Through technology,” Ranadivé added, “we’ll connect with emerging fans, find new ones and provide a truly unique experience.”

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Source: Sacramento Kings

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Dean Anderson

Based in Rome, Dean Anderson is an awarding-winning freelance journalist with 23 years of experience as a writer and photographer. Dean is a freelance contributor for a number of publications including the Associated Press. He enjoys spending his free time traveling Europe w...